Telling the Story, Creating a Brand for Your Home
Two keys to marketing your home are 1) "Telling the Story..." and 2) Positioning your home as its own luxury brand. Nelson Luxury commits more marketing attention, resources, and curated premium quality than any other team. Others agents often attempt to model after our innovations of sophisticated twilight photography, literary storytelling, metaphoric titles, and cinematic narrations. But it's only our bespoke touch, standing behind the lens, delving into the provenance of each home, and truly "telling the story" that differentiates our clients' success. This is the essence of our curated marketing approach. Think of it as a "farm to table" meal presided by a sommelier, compared to other agents' fast food! And the difference: the best optics in the marketplace, highest price per sq. ft., new neighborhood records established, and lower days on market.