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Nelson Luxury differentiates your success by exclusively representing only sellers.

By focusing exclusively on seller representation, principal Geoffrey Nelson delivers elite service on a boutique level. World-class locations of Atherton and Hillsborough are the canvas for our award-winning service, 22 years running. Fueled by a passion for architecture, history, and design, Geoffrey masters the marketing plan, telling the story of your home to the world. Sellers will find no better platform to stand out in the crowd, catapulted by bespoke marketing that showcases your home like its own coffee table book. It’s like leveraging the very best from your own personal real estate boutique: seasoned expertise, tailored presentation, and the power for your home to become its own luxury brand. And the results? Peak Performance that “defines the market,” setting numerous benchmarks for price per sq. ft., sales price, and niche representation such as historic homes and new constructions. For 2023, Geoffrey set the record for the #1 highest price of all-time for any Hillsborough property under one acre. Ranked in the Top Ten for all of North America, Nelson Luxury Real Estate Group is backed by Coldwell Banker, the global icon of the high-end arena. We look forward to elevating your success.

Geoffrey is one of the only agents to sell an eight-figure Hillsborough estate in six consecutive years: 2018 – 2023. For 2020, he represented the #1 Hillsborough sale of the year at $16,225,000. For 2021, Geoffrey represented two of the top three sales in Lower North Hillsborough. In 2022, Geoffrey’s listing on Vista Road was listed for $11,250,000 and accomplished $12,000,000 in one week at $2,062 per sq. ft. In January 2023, Geoffrey represented the seller of the #1 all-time highest price for any Hillsborough property under 1 acre at $14,975,000. Geoffrey is widely regarded as a pre-eminent marketer of architecturally distinctive and historic listings, including those influential sales that set new benchmarks on price per sq. ft. achieved.

Geoffrey’s clientele includes many industry leaders of private equity, venture capital, tech company founders, biotech titans, leaders in social media, and influencers in fields of law and medicine. As a Peninsula native, he has built a client portfolio including partners from iconic firms such as Hellman & Friedman, TPG, Sequoia Capital, Meritech Capital, Gilead Sciences, Hewlett Packard Enterprise, NetSuite, Oracle, Ernst and Young, Visa, Kaiser, SRI International, Franklin Templeton, Facebook, Twitter, Linked In, and many more. In a crowded field of luxury real estate agents, these clients continue to choose Geoffrey for his truly differentiated knowledge of the market, keen understanding of home design, and ability to relate, articulate, and market to the right demographics. Licensed since 2001, his curated approach is always expanding, and continues to creatively thrive.

The real estate market is in perpetual motion whether on the MLS or off the MLS. Accordingly, Geoffrey is always geared to a “time is of the essence” mindset paramount to his clients’ success. Another pillar of his service: “luxury in the details,”whether it’s the artistry of the marketing, or confident decision-making, it is often the nuances and finesse of your Realtor that can make the biggest difference in the end. Working with Geoffrey will deliver the most in-depth knowledge of every neighborhood, every house, every sale, and the priceless insider network of the top agent community. While many agents define themselves by volume or as “listing clearinghouses,” Geoffrey has managed to keep his service on a true boutique level, ensuring personal attention to every detail.

Born in San Mateo and a lifelong Peninsula resident, Geoffrey carries a native’s insight that often leads to great connections and relationships for his clients. He enjoys Bay Area culture with his wife and business partner and their family of five children ranging from pre-school to college. Passions and pursuits include local history, classic jazz of the 1940s-1960s, playing jazz guitar, cinema, Giants baseball, architecture, and a glass of Pinot Noir.

For Sellers, the marketing the listing always begins with intimately understanding the house and telling its story to the world. Often in Peninsula luxury real estate, there will be history, design pedigree, or construction credentials that bespeak excellence and drive value. Articulating these personal assets expressively is paramount to Geoffrey’s marketing approach. His listing portfolio has always been on the cutting edge of design, with architectural homes showcased at their pinnacles of perfection.

For Buyers, success begins with understanding what defines each neighborhood, each street, each architectural statement. Market value analysis is a micro proposition for sure. Nuances define the aesthetic, the livability, the privacy, and ultimately, the value. Leveraging this data on a micro-local level will determine the home that becomes your new lifestyle. The other asset you need from your buyer’s agent is reputation. In the small circle of top agents, Geoffrey’s record of success will keep you in on the inside track. As your advocate, Geoffrey will master all phases of the buyer experience including off-market inventory, market analytics, and negotiation backed by a confident agent-to-agent reputation.

“I strongly recommend Geoffrey Nelson. After interviewing several other highly qualified agents, Geoffrey was the only one that carefully researched the history and architecture of my home. He was able to present me with a detailed sales plan, complete with estimated milestone dates, at our initial meeting. Geoffrey also projected a sale price 10-20% higher than the other agents interviewed and was able to achieve those results! Geoffrey saw the value that others overlooked. Geoffrey’s attention to detail is remarkable. The marketing brochures and video of the property are exquisite. He was able to close the sale of my property above asking in just seven days. Bravo Geoffrey, thank you for doing a fantastic job!”

—Sigrid Homs Dedo, Lower North Hillsborough

Cell/Text: (650) 455-3735

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